Treta - High-End Furniture Brand Representative Case Study
Treta is an upcoming project that showcases a premium furniture brand representative website focused on high-end furniture solutions from leading South African brands. Designed to cater to both homeowners and businesses, the site will feature a curated selection of furniture across four main categories: residential, office, bedding and linen, and kitchenware and homeware. The elegant design employs a coconut agony background with purple sky accents to reflect sophistication and quality.
Deliverables
A website accessible via phone, tablet and desktop
Categories of furniture with dedicated pages for each
An about us section detailing Treta's mission
Partner section showcasing brands and their furniture
A clear process outline from needs analysis to warranty support
Call-to-action buttons for consultations
Footer with essential contact information and links
Interactive elements like custom cursor and page animations
The challenge
The primary challenge was to visually convey the diverse range of furniture associated with various brands while maintaining an elegant and cohesive design. Ensuring that users can easily navigate through different categories and understand the offerings was crucial for enhancing user experience.
The Approach
We adopted a clean and minimalistic design philosophy that emphasizes high-quality imagery and user engagement. The homepage features a hero section followed by clearly defined categories of furniture. Each category will have its own dedicated page with a list of partner brands, allowing users to explore options effortlessly. The process is outlined to guide users from needs analysis through to delivery and installation.
The Design language
The website utilizes a sophisticated color scheme with coconut agony for the background and purple sky as the primary color. This combination creates an inviting atmosphere that reflects high-end aesthetics. Clean typography ensures readability, while animations for page transitions enhance user engagement without overwhelming visitors. A custom cursor adds an interactive element that enriches the browsing experience.
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